Build Your Own
MLM
Prospecting System
By Troy Berlin MentorMindset.com
Ok, we’ve heard it all before. “Join now and we’ll
build it for you”, or “Join our downline building
club and you’ll get rich”. In fact, I receive several
emails per day promising some variation of these statements.
I’m sure you’ve seen them too.
Let’s be completely honest. I’ve
even fallen for several of these lies and scams myself, and
you guessed it, not one of them made me rich. I’ll agree,
an Automated Downline Building System would be great, but the
truth is that it will never provide a long-term successful
income. You see, people want to work with people, not web sites
or emails, and with a failure rate of nearly 98%, there’s
no debate that something is not working as promised.
The question is what portion of the MLM
Prospecting System needs to be overhauled
and stream lined.
The answer is All of It!
Let me explain. You’ve probably been
told to write down a list of your family and friends, order
an affiliate web site, send out thousands of emails, or even
waste money sending packages of flyers, booklets, audios or
videos.
Don’t feel bad, I’ve tried it
too, and all I accomplished by doing this was putting myself
into deeper credit card debt, while my MLM Company made out
like bandits by selling everyone marketing materials.
The truth hurts, but there it is. Now, what
can the average person do to turn this situation into a profitable
venture?
The first step is to think outside the box
and be prepared to grow as a person, develop your skills, and
commit yourself to success.
Now, what makes a powerful MLM
Prospecting System work?
Before I disappoint you, let me just say that
the most successful people in the MLM industry utilize a very
simple system to build their businesses. It’s not about
the Internet, computers, or guru marketing tactics. It’s
much more simple than that.
There’s no magic bullet or super secret
marketing tactic.
In a nutshell, your MLM Prospecting
System should be built on a foundation of relationships.
Web sites and emails cannot build relationships. There are
basically 5 elements to a strong MLM Prospecting
System.
1. Lead Generation
2. Personal Contact
3. Presentation
4. Training
5. Mastermind Team Building
I will be detailing each of these topics in
future articles, however, I want to briefly go over the basics
of each element right now.
Network
Marketing Lead generation is the basis for any MLM Prospecting
System. You may have the knowledge to generate your own leads,
or you can delegate this task to a reputable lead generator.
You see, the one thing that successful people understand
is the concept of delegating tasks. Find someone who is good
at something and put them to work. It’s a win win situation.
You may also be interested in how to Increase
Sales with small Numbers, or Niche
Markets for Big Profits.
Now, you have a lead generator that is producing
hundreds, or even thousands of target market leads. What now?
Simple, you personally invite them to evaluate your product
or opportunity. Don’t waste your leads by sending them
a generic email that they delete. Build the relationship with
them and make a friend. This is not as difficult as it might
seem. Always keep in mind that it should be based on their
needs and not yours. If they honestly feel that you’re
there to help them they will be much more receptive. People
are much more attracted to a teacher than a salesman.
The presentation is where most systems fall
apart. Remember, automated presentation systems do nothing
when it comes to building a relationship. People not only want
to hear about the company, product, and pay plan, but more
importantly they need to know that they can succeed and they
need to see that you have a simple, effective system in place
that will help them. The key however, is not presenting to
prospects one on one. The leaders are presenting to literally
hundreds of people per day via a simple tool called the conference
line. There is a certain skill and technique to be mastered
here, but this is how large numbers are created in any MLM
business.
Training is perhaps the easiest part of the MLM
Prospecting system. Your goal is not to train everyone,
in every aspect of the business. Keep in mind; the average
person will never be a salesman or public speaker. So don’t
teach them to do that. Most people are comfortable with working
a job, so give them a job. Simply train them to contact your
prospect list and set appointments for your “LIVE” presentation.
This way they only need to learn this one skill to build
a successful business. Just imagine, how fast would your
downline grow if you had 100 people each inviting 2 people
per day to your conference call presentation. That is how
you create exponential growth. Anyone can be an appointment
setter, but very few will ever master sales or public speaking,
so use this to your advantage.
Finally, develop a Mastermind team. This is
simply a group of 2 or more people with a common mindset.
There is power in numbers and when you develop a strong Mastermind
group your business will explode. Brainstorming with your team
will result in a more streamlined MLM Prospecting System. Remember,
you cannot do everything yourself, but as a team, you can accomplish
anything.
In short, a successful MLM Prospecting
System will never be based on computers or the internet.
It will be based on YOU, and your ability to establish relationships,
present your opportunity to large numbers, delegate simple
tasks to your downline, and establish a Mastermind team effort.
The truth is that the
most successful marketers in the world have been doing this
for years, but they’re not teaching others how to do
it for themselves. Once you start thinking like a leader,
you’ll start generating the income of a leader and
You'll Experience True Success you truly deserve.
About The Author:
Troy Berlin has been involved in small business, and
home-based business operations for more than 15 years, and
is currently active in home business consulting, training,
and coaching at MentorMindset.com
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